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I practice yoga on a regular basis and feel as though I should be practicing everyday because so much good comes out of each practice. I feel the same way about landing pages. If everyone selling a product or service … Continue reading
It’s amazing there are still business owners who just don’t understand the fundamentals of owning a web site. With all the buzz about technology and social media, the primary focus always appears to be on web design. True, web design … Continue reading
As a hotel site owner, you may have created the world’s best hotel website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any “suitors” for your elephant? Is it … Continue reading
You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let’s just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the … Continue reading
Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ All of us, at some time … Continue reading
Deciding on where to spend your marketing dollars is not an easy choice. There’s affiliate, blogging, display, email, mobile, pay per click, social media and search engine optimization (SEO), to name but a few. Of course, the business model and … Continue reading
The argument of “Why do I need a website?” still lingers on for some odd reason. For most businesses, a website acts as a brochure or sales tool. The benefits of a good website can offer any visitor a rich user … Continue reading
Every business entity today is faced with a problem (or two), whether related to an internal process or customer. Analytics offers up part of the solution by providing us with the intelligence to understand and address the problem while benefiting … Continue reading
