Imagine a potential guest visits your website; clicks around on departure dates on the Frontdesk Anywhere booking engine but leaves the site to check recent news on Google. The Sojern pixel records that behavior from the booking engine and drops an anonymous cookie, storing the behavior on the potential guests browser. The cookie also lets the advertiser know when to serve ads. As the potential guests surfs Google, they are served a relevant ad from your hotel enticing them to revisit and finalize their booking. The result is a direct conversion on your website thanks to Frontdesk Anywhere's booking engine and Sojern's pixel tag.