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TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums. TripAdvisor was an early adopter of user-generated content.
Before, the ability to appear in TripAdvisor’s hotel pricing and availability search was exclusively reserved for Online Travel Agencies (OTA’s) and large hotel chains. But now, independent hotels, motels, inns and bed and breakfasts worldwide can drive traffic from TripAdvisor to their Online Booking Engine. It works pretty much the same way as Google AdWords, an auction service to buy advertisements in Google search results.
TripAdvisor is more and more becoming the place where travelers go to make their booking decisions. If you want to drive more direct bookings to your property, it’s imperative you appear in these results. Frontdesk Anywhere’s integration with TripConnect allows for rates and inventory to be easily distributed on TripAdvisor ensuring you get maximum direct bookings, commission free with our Online Booking Engine.
Want to drive more incremental direct bookings from the world’s largest travel site? TripConnect™ cost-per-click campaigns spotlight your rates and availability — and drive booking-ready travelers straight to your website’s booking page!